Marketing

Major overview

Turn customer insight into powerful brands with a major in marketing

Marketing shapes how organisations connect with customers, build brands and compete in fast-changing markets. A Bachelor of Business with a major in marketing builds your ability to understand customers, shape brand strategies and design campaigns that resonate in competitive environments.

Accredited by the Chartered Institute of Marketing, our marketing major aligns with internationally recognised professional standards and prepares you with the knowledge and capabilities valued by employers across the global marketing profession.

You’ll explore how organisations understand customers, design marketing strategies and build brand engagement across digital and traditional channels. Topics such as consumer behaviour, market research, brand management and digital marketing help you understand how businesses create value and communicate effectively with their audiences.

You’ll also have the opportunity to apply your marketing knowledge in real-world settings through integrated learning activities, live site visits and learning alongside industry professionals. You'll work with organisations to develop strategies, analyse audiences and tackle genuine marketing challenges.

Marketing sits at the centre of many business decisions. Pairing this course with other Bachelor of Business majors such as Accounting, Banking, Business Law, Entrepreneurship and Innovation, Finance, Hospitality and Tourism Management, Human Resources Management, Human Resources Management (AHRI Accredited), International Business or Management can broaden your understanding of how customer insight shapes strategy, investment and organisational growth.

Whether you want to build global brands, lead digital campaigns or analyse consumer insights, our major in marketing prepares you for a dynamic marketing career in any industry.

Students taking notes and working on laptops in a tutorial

3 reasons to study marketing at Murdoch University

Study a Chartered Institute of Marketing-accredited program, aligning your learning with internationally recognised marketing standards.
Work on real marketing challenges through our Work Integrated Learning program, gaining industry experience and practical skills before you graduate.
Develop marketing expertise valued across industries, preparing you to work with brands, organisations and agencies in diverse sectors.

What you’ll learn

Understand consumer behaviour and how organisations identify and engage target audiences.
Develop marketing strategies that support organisational goals and brand growth.
Analyse markets and customer insights through marketing research and data.
Create digital, social media and content marketing strategies that connect with audiences.
Evaluate marketing performance and optimise campaigns using data-driven insights.

Flexibility was key for me, and Murdoch University's diverse range of study options gave me the perfect fit. I love the blended learning format, and their small class sizes and supportive faculty mean I'm never lost in the crowd. I feel like I can really thrive here.

Jasmin, Business

Business students wearing suits writing on whiteboard

Your future career in marketing

With our major in marketing, you’ll be able to turn customer insights into compelling campaigns, build brands that stand out and shape strategies that help organisations connect with their audiences and grow.

You could pursue opportunities across advertising agencies, global brands, start-ups, consulting firms, government organisations and not-for-profit sectors.

Potential roles include:

Marketing manager
Brand manager
Digital marketing specialist
Market research analyst
Content strategist
Marketing consultant

For more details about our Marketing major, download our information pack.

Professional accreditation

Chartered Institute of Marketing

Professional recognition

Students completing the Marketing major are eligible for professional accreditation with the Chartered Institute of Marketing (Level 4).

Start dates

Starting period	Location	Face to Face	Online	Mixed mode
Semester 1, 2026	Murdoch	Yes	Yes	No
Semester 2, 2026	Murdoch	Yes	Yes	No
Semester 1, 2027	Murdoch	Yes	Yes	No
Semester 2, 2027	Murdoch	Yes	Yes	No

View the dates for our teaching periods or find out more about attendance modes.

Starting period	Location	Face to Face	Online	Mixed mode
Semester 1, 2026	Murdoch	Yes	No	No
Semester 2, 2026	Murdoch	Yes	No	No
Semester 1, 2027	Murdoch	Yes	No	No
Semester 2, 2027	Murdoch	Yes	No	No

View the dates for our teaching periods or find out more about attendance modes.

Start dates (Transnational)

Starting period	Location	Face to Face	Online	Mixed mode
Trimester 1, 2026	Kaplan Higher Education Academy Pte. Ltd	No	No	Yes
Trimester 1, 2026	Murdoch University Dubai, UAE	Yes	No	No
Trimester 2, 2026	Kaplan Higher Education Academy Pte. Ltd	No	No	Yes
Trimester 2, 2026	Murdoch University Dubai, UAE	Yes	No	No
Trimester 3, 2026	Kaplan Higher Education Academy Pte. Ltd	No	No	Yes
Trimester 3, 2026	Murdoch University Dubai, UAE	Yes	No	No
Trimester 1, 2027	Kaplan Higher Education Academy Pte. Ltd	No	No	Yes
Trimester 1, 2027	Murdoch University Dubai, UAE	Yes	No	No
Trimester 2, 2027	Kaplan Higher Education Academy Pte. Ltd	No	No	Yes
Trimester 2, 2027	Murdoch University Dubai, UAE	Yes	No	No
Trimester 3, 2027	Kaplan Higher Education Academy Pte. Ltd	No	No	Yes
Trimester 3, 2027	Murdoch University Dubai, UAE	Yes	No	No

View the dates for our teaching periods or find out more about attendance modes.

Major Structure

Visit the Course Handbook - Get detailed information on units, prerequisites, and pathways.

To help plan the structure of your course, search for our suggested course plans.

Unit code	Unit name	Credit points

How to Apply

Majors are part of a degree and can't be applied on their own. Apply for a related degree first, then choose your major once enrolled.

Undergraduate Course

Bachelor of Laws

Bachelor of Business

Study law and business at Murdoch University. Gain legal expertise and real-world business skills for diverse career pathways. Apply today.

Code: B1369

Selection rank: 90

Undergraduate Course

Bachelor of Business

Bachelor of Entrepreneurship and Innovation

Launch your business career with WA’s only combined Bachelor of Business/Bachelor of Entrepreneurship and Innovation at Murdoch University. Apply now.

Code: B1394

Selection rank: 70

Undergraduate Course

Bachelor of Sport and Exercise Science

Bachelor of Business

Turn your passion for sport into a meaningful career. This double degree combines sport and exercise science with core business skills, preparing you for leadership roles across the sport, fitness, and business sectors.

Code: B1432

Selection rank: 70

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3 reasons to study marketing at Murdoch University

Professional accreditation

Professional recognition

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