Undergraduate

Marketing

The fast-paced world of marketing is always changing. Learn through digital marketing, social media and traditional marketing techniques.

What type of student are you?

Murdoch code

MJ-MKTA

Study mode

Part Time or Full Time

Selection rank

70

CRICOS code

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Five-star rating

For Learner Engagement and Student Support for Accounting, Business and Management. 1

Global top 100

Ranked in the top 100 universities in the world under 50 years of age. 2

Top 20%

Ranked in the top 20% of universities in Australia for teaching quality. 3

Apply to start

You can apply to start studying at the following times.
Available Not Available
Internal External
Kaplan Higher Education Institute and Kaplan Higher Education Academy, Singapore Trimester 1 Trimester 1
Trimester 2 Trimester 2
Trimester 3 Trimester 3
Murdoch University Dubai, UAE Trimester 1 Trimester 1
Trimester 2 Trimester 2
Trimester 3 Trimester 3
Murdoch Semester 1 Semester 1
Semester 2 Semester 2
Find out how to apply successfully.

Overview

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

7 reasons to study Marketing

  • Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people.
  • Complete Google and Facebook certifications during your course.
  • Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena's Snapchat channel at the Harry Style's 2018 concert.
  • Learn from experts who have worked with companies such as MTV, Pepsi, Nike and other multi-national corporations.
  • You might be eligible for our MasterClass program, where you could complete a postgraduate qualification while studying your undergraduate degree. We are the only Australian university to offer this opportunity.
  • Prepare yourself for the work place by studying some classes alongside other commerce students that are studying in other areas and solve real business problems.
  • Combine your degree or take on a double major in another area to expand your career prospects even further. You could choose to double major in with Global Business and Politics giving you insights into both the business and political world. This option is only available in a Bachelor of Commerce - and only at Murdoch.

What you'll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you'll learn:

  • international marketing
  • strategic marketing
  • consumer behaviour
  • digital and social media marketing
  • services marketing.

Your future career

Future job growth in this area is strong - and your opportunities are endless. By 2022, it's expected that there will be 147,000 new jobs in this field in WA*.
*Source: joboutlook.wa.gov 2018

Careers could include:

  • Marketing Account Manager or Marketing Consultant
  • Product or Brand Manager
  • Market Research Analyst
  • Content Marketer
  • Digital Marketer.

You could build your career in any industry, working on product and brand management, market research and analysis, advertising and promotion, online communications, consulting and business administration.

Professional recognition

This course is recognised by the Australian Marketing Institute (AMI).

For more details about this course, please download our information pack.

For further admission information about this course, please download our Information Pack.

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Study areas

Apply to start

You can apply to start studying at the following times.
Available Not Available
Internal External
Kaplan Higher Education Institute and Kaplan Higher Education Academy, Singapore Trimester 1 Trimester 1
Trimester 2 Trimester 2
Trimester 3 Trimester 3
Murdoch University Dubai, UAE Trimester 1 Trimester 1
Trimester 2 Trimester 2
Trimester 3 Trimester 3
Murdoch Semester 1 Semester 1
Semester 2 Semester 2
Find out how to apply successfully.

Entry requirements

I have completed studies in

Select which option best describes your path to university :

English Requirements

You must be able to meet a minimum standard in English to study at Murdoch, which may include the successful completion of a variety of English proficiency tests.

Minimum English Language Requirements - Undergraduate (pdf) 200 KB
Minimum English Language Requirements - Postgraduate (pdf) 216 KB

 

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

 

Adjustment for Murdoch RISE

Murdoch RISE is a selection rank adjustment, as part of our commitment to helping students from regional, Indigenous and low socio-economic backgrounds gain university entry.

If you achieve an ATAR of 60.00 - 89.95, a Murdoch RISE adjustment factor of up to 10.00 points may help you get into your preferred course. Murdoch RISE can increase your selection rank up to a maximum of 90.00.

There’s no application or need to register. If you are eligible, the adjustment factor is automatically added to your raw ATAR score when you apply.

 

This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai, Singapore and Myanmar campuses or delivered by Open Universities Australia may have different requirements.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

 

This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai, Singapore and Myanmar campuses or delivered by Open Universities Australia may have different requirements.

Fees and scholarships

How to apply

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