Marketing

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you've noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we're looking for, often before we even know we're looking for it.

In this course, you'll learn about the many different kinds of marketing including: social media, content, digital, influencer and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You'll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

3 reasons to study Marketing at Murdoch

1. Learn how to use social media platforms for business, as an entrepreneur and to influence people.
2. Complete industry-recognised certifications during your course.
3. Set up and run a real campaign from beginning to end including planning, execution, evaluating and optimising. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena's Snapchat channel at the Harry Style's 2018 concert.

What you'll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you'll learn:

• International marketing
• Strategic marketing
• Consumer behaviour
• Digital and social media marketing
• Services marketing

Your future career

With a major in marketing you’ll be able to explore a range of roles across Australia and the world. Careers include:

• Marketing Account Manager or Marketing Consultant
• Product or Brand Manager
• Market Research Analyst
• Content Marketer
• Digital Marketer

For further admission information about this course, please download our Information Pack.

Professional accreditation

Chartered Institute of Marketing

Professional recognition

Students completing the Marketing major are eligible for professional accreditation with the Chartered Institute of Marketing (Level 4).