Strategic Communication

Major overview

Shape public conversations with our accredited major in strategic communication

Today’s organisations need communication professionals who can build trust, shape public conversations and connect meaningfully with audiences. The Strategic Communication major within our Bachelor of Communication equips you with the strategic thinking, storytelling and campaign skills needed to influence how organisations communicate with the world.

Discover how communication strategies are designed, delivered and evaluated across media channels and digital platforms in our strategic communication course, accredited by Communication and Public Relations Australia (CPRA). You’ll explore areas such as public relations, brand communication, reputation management and audience engagement while learning how organisations craft messages that resonate.

You’ll put strategy into action through our Work Integrated Learning program and on-campus student creative consultancy MESH. Working on real client projects, you’ll develop communication campaigns, collaborate with industry partners and experience how professional communication teams plan and deliver strategy in the real world.

Throughout your major, you’ll also learn from expert communication practitioners and academics who bring extensive industry experience and professional networks into the classroom.

You can tailor your Bachelor of Communication degree to your interests by combining the Strategic Communication major with other areas of study, such as Communication and Media Studies, Digital Communication or Journalism and Content Production, to build a versatile skillset that opens the door to a wide range of communications careers.

Media student hosting a radio broadcast in a recording studio

3 reasons to study strategic communication at Murdoch University

Gain practical experience through our Work Integrated Learning program and work on real client projects in our student creative consultancy MESH.
Study a Strategic Communication major accredited by CPRA, with students and graduates eligible for CPRA professional membership.
Learn directly from experienced communication professionals and academics who share real industry perspectives and practical campaign experience.

What you’ll learn

Design strategic communication campaigns that engage audiences across media and digital platforms.
Develop public relations strategies that strengthen organisational reputation and brand identity.
Analyse audiences and communication environments to craft effective messaging.
Create professional communication content for media, digital platforms and stakeholder engagement.
Apply ethical and responsible communication practices in complex organisational environments.

Using life experiences as the basis for projects is something I found had the best outcomes in my assignments and helped me develop my unique voice and brand.

Grayce, Creative Media and Communications

Murdoch University creative media and communications student

Media and communications student in recording studio with microphone

Your future career in strategic communication

Turn strategy into action as you craft communication campaigns, shape brand narratives and engage audiences across media and digital platforms. With this strategic communication and public relations course, you’ll build the campaign planning, media engagement and stakeholder communication skills to pursue a career in communications across corporate organisations, government agencies, non-profits, consultancies and media teams.

Potential roles include:

Public relations adviser
Communications officer
Media and communications manager
Corporate communications specialist
Public affairs adviser
Stakeholder engagement adviser
Brand communications strategist

For more details about our Strategic Communication major, download our information pack.

Professional accreditation

The Bachelor of Communication (Strategic Communication) is accredited by Communication and Public Relations Australia (CPRA).

Professional recognition

Graduates of the Bachelor of Communication (Strategic Communication) major are eligible for membership of Communication and Public Relations Australia (CPRA).

Start dates

Starting period	Location	Face to Face	Online	Mixed mode
Semester 1, 2026	Murdoch	Yes	No	No
Semester 2, 2026	Murdoch	Yes	No	No
Semester 1, 2027	Murdoch	Yes	No	No
Semester 2, 2027	Murdoch	Yes	No	No

View the dates for our teaching periods or find out more about attendance modes.

Starting period	Location	Face to Face	Online	Mixed mode
Semester 1, 2026	Murdoch	Yes	No	No
Semester 2, 2026	Murdoch	Yes	No	No
Semester 1, 2027	Murdoch	Yes	No	No
Semester 2, 2027	Murdoch	Yes	No	No

View the dates for our teaching periods or find out more about attendance modes.

Start dates (Transnational)

Starting period	Location	Face to Face	Online	Mixed mode
Trimester 1, 2026	Kaplan Higher Education Academy Pte. Ltd	No	No	Yes
Trimester 1, 2026	Murdoch University Dubai, UAE	Yes	No	No
Trimester 2, 2026	Kaplan Higher Education Academy Pte. Ltd	No	No	Yes
Trimester 2, 2026	Murdoch University Dubai, UAE	Yes	No	No
Trimester 3, 2026	Kaplan Higher Education Academy Pte. Ltd	No	No	Yes
Trimester 3, 2026	Murdoch University Dubai, UAE	Yes	No	No
Trimester 1, 2027	Kaplan Higher Education Academy Pte. Ltd	No	No	Yes
Trimester 1, 2027	Murdoch University Dubai, UAE	Yes	No	No
Trimester 2, 2027	Kaplan Higher Education Academy Pte. Ltd	No	No	Yes
Trimester 2, 2027	Murdoch University Dubai, UAE	Yes	No	No
Trimester 3, 2027	Kaplan Higher Education Academy Pte. Ltd	No	No	Yes
Trimester 3, 2027	Murdoch University Dubai, UAE	Yes	No	No

View the dates for our teaching periods or find out more about attendance modes.

Major Structure

Visit the Course Handbook - Get detailed information on units, prerequisites, and pathways.

To help plan the structure of your course, search for our suggested course plans.

Unit code	Unit name	Credit points

How to Apply

Majors are part of a degree and can't be applied on their own. Apply for a related degree first, then choose your major once enrolled.

Undergraduate Course

Bachelor of Communication

Study a Bachelor of Communication at Murdoch University and build skills in social media, journalism, PR and strategic communication. Apply today.

Code: B1342

Selection rank: 70

Honours Course

Bachelor of Laws Honours

Bachelor of Communication

Perfect your communication and presentation skills by adding a communication degree to your law studies and gain a competitive edge in your career.

Code: H1274

Undergraduate Course

Bachelor of Laws

Bachelor of Communication

Study a law and communication double degree and graduate ready to interpret, communicate and influence legal issues across industries. Apply today.

Code: B1353

Selection rank: 90

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3 reasons to study strategic communication at Murdoch University

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