Undergraduate major

Web Communication

Social media has revolutionised the way people create, consume and share information. Learn how to effectively communicate and tell stories through digital platforms in today’s rapidly evolving media-driven world.

What type of student are you?

Murdoch code

MJ-WBC

Study mode

Part Time or Full Time

Selection rank

70

CRICOS code

See Course
Apply

Apply to start

You can apply to start studying at the following times.
Available Not Available
Internal External
Murdoch Semester 1 Semester 1
Semester 2 Semester 2
Kaplan Higher Education Institute and Kaplan Higher Education Academy, Singapore Trimester 1 Trimester 1
Trimester 2 Trimester 2
Trimester 3 Trimester 3
View the dates for our teaching periods

Overview

This course combines an exciting mix of web design, digital marketing and strategic communication.

Students will learn how to design and develop strategies for web communication campaigns using a range of digital media including, social media, websites, mobile technology, games, video and online news media.

Learn about conveying information and ideas using social media platforms such as Facebook, Instagram, Twitter and YouTube, powerful search engines including the likes of Google and Yahoo and well-designed and written websites and blogs to deliver creatively planned strategic outcomes for organisations.

3 reasons to study Web Communication at Murdoch 

  1. Combine Web Communication with another major including Global Media and Communication, Strategic Communication or Journalism.
  2. There is a strong future growth for advertising, multimedia and web design professionals. *Source: JobOutlook 2020.
  3. Learn from industry professionals and digital media researchers while working for real clients on campaigns

Develop your skills 

Build the knowledge and skills you need to meet your career or study goals. Topics you’ll cover include:

  • Learning how to write professionally, take a global perspective on issues, argue effectively, act ethically and work cooperatively.
  • Developing ethical thinking in interpersonal, social and professional contexts.
  • Developing creative techniques and methodologies towards the creation of communication solutions for organisations.
  • Communicating and engaging with a range of audiences, stakeholders and the public through media and communication platforms using voice, text, sound and image.

Your career 

When you graduate, you might work in strategic communication, web design or digital marketing or in specialised areas such as social media management or search engine marketing and strategy. Careers could include:

  • Web Communication Specialist
  • Social Media Consultant
  • Social Media Analyst
  • Consultant or Freelancer
  • Client Production Officer
  • Web Production and Strategic Consultant
  • SEO and Social Media Strategist
  • Digital PR and Marketing Consultant
  • Digital Account Manager

Professional recognition

Journalism graduates working in industry would be eligible for membership of the Media Entertainment and Arts Alliance (MEAA).

The Strategic Communication major is accredited by the Public Relations Institute of Australia (PRIA).

Read More

Read Less

Apply to start

You can apply to start studying at the following times.
Available Not Available
Internal External
Murdoch Semester 1 Semester 1
Semester 2 Semester 2
Kaplan Higher Education Institute and Kaplan Higher Education Academy, Singapore Trimester 1 Trimester 1
Trimester 2 Trimester 2
Trimester 3 Trimester 3
View the dates for our teaching periods

Entry requirements

I have completed studies in

Select which option best describes your path to university :

English Requirements

You must meet a minimum standard in English to study at Murdoch, which can be demonstrated through either English proficiency testsuniversity preparation coursesEnglish language coursesprevious tertiary study or vocational education.

 

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

 

Adjustment for Murdoch RISE

Murdoch RISE is a selection rank adjustment, as part of our commitment to helping students from regional, Indigenous and low socio-economic backgrounds gain university entry.

If you achieve an ATAR of 60.00 - 89.95, a Murdoch RISE adjustment factor of up to 10.00 points may help you get into your preferred course. Murdoch RISE can increase your selection rank up to a maximum of 90.00.

There’s no application or need to register. If you are eligible, the adjustment factor is automatically added to your raw ATAR score when you apply.

 

This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai, Singapore and Myanmar campuses or delivered by Open Universities Australia may have different requirements.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

 

This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai, Singapore and Myanmar campuses or delivered by Open Universities Australia may have different requirements.

Fees and scholarships

How to apply

I want to start studying in