Brought to you by the Murdoch Alumni Business Network, this workshop cuts through the digital hustle hype.

From viral TikToks promising overnight success to the “just drop an ebook” culture, it’s hard to know what actually works when it comes to selling digital products online. This honest session will walk you through what it really takes, including lessons from the trenches, what kinds of products sell (and which don’t), how to price with confidence, and how to create something people actually want to buy.

Meet the Expert

Sarah Thomson, founder of Online Social Butterfly and co-director of AI startup Grid Synergy , has spent 25+ years mastering marketing and helping small businesses thrive in the digital space. From Facebook Ads to digital product strategy, Sarah is known for her practical, generous teaching style and has delivered training for thousands of business owners through workshops, podcasts, and government-backed programs.

What’s next in the series?

👉 How to be your own boss: Mindset & strategy
👉 The best tech for small business owners
👉 How to develop and launch your own App
👉 From commerce to cause: Leading change through business

Do you have experience in these areas and want to get involved? Email Sam at s.osborne@murdoch.edu.au to express your interest.