Strategic Communication

People wanting to work in tomorrow’s media and communication environment will need technical skills, the ability to think quickly and act professionally.  This course will teach you how to communicate and engage with various stakeholders and audiences strategically.

You’ll develop digital and traditional communication skills and will learn how to apply these skills in a range of contexts from web communication, to social media to creative production and news media.

You’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media and developing public relations and communications strategies.

3 reasons to study Strategic Communication at Murdoch

1. Work with real organisations on real projects as part of our work integrated learning program. Some of our students have interned with Lifeline, RAC Arena and The Salvation Army.
2. Get more real-world experience in our on-campus student creative consultancy MESH and work on real projects with real companies. Organisations have included Royal Lifesaving WA and the WA Division of the United Nations.
3. Learn from industry professionals with vast experience and connections in their respective fields. Some of our experts have managed their own major social media and PR agencies overseas and worked with major overseas health companies, Heineken, Invisalign and more.

What you’ll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

• Social media management
• Consulting and freelancing
• Campaign management
• Communication strategy and planning
• Issues and crisis management

Your future career

When you graduate you can choose from careers in strategic communication, public relations and specialised areas such as social media management, public affairs, community relations, media liaison, health communication, corporate communication, government communication, not-for-profit communication, advocacy, stakeholder and community engagement, content planning and creation, web, digital and online communication. Careers could include:

• Social Media Manager
• Media Advisor
• Public Relations Officer or Manager
• Strategic Communication Manager
• Sponsorship and Fundraising Coordinator
• Community Relations Officer

For further admission information about this course, please download our Information Pack.

Professional accreditation

The Bachelor of Communication (Strategic Communication) is accredited by Communication and Public Relations Australia (CPRA).

Professional recognition

Graduates of the Bachelor of Communication (Strategic Communication) major are eligible for membership of Communication and Public Relations Australia (CPRA).