Course overview
Design thinking and service innovation is applied within various sectors to deal with complex business and societal issues, with many corporations crediting the practice with the successful development and innovation of their products, services and business models.
In this course, you will employ human-centred and co-design methods to reframe, employ insights and evaluate complex commercial and social service issues for improved consumer or user experiences. You will also apply practical skill sets by developing, prototyping and implementing the outcomes of these creative approaches through a face-to-face real-world client project as part of the course. This approach to learning sees students like Nina level up their career in a world where creative thinking is valuable currency.
This course will increase and update the skill set of graduates and current professionals of business, community development, engineering, graphic design, health services, information technology, marketing, strategic communications and sustainable development.
3 reasons to study Design Thinking and Service Innovation at Murdoch
- This course has been developed with key industry collaboration to provide realistic insight into how creative approaches are used to generate innovative products and services around the world.
- Select two elective units in topics such as web strategy and planning, community development or organisational change to further tailor your Graduate Diploma to level up in your industry or try out a new career route.
- Be supported throughout your studies by passionate tutors with industry relevant experience.
Develop your skills
Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:
- Design thinking and service innovation processes, including researching, prototyping and evaluating service systems for complex commercial and social problems
- The role of human‐centred design in cultural communication and the influence of market requirements, stakeholder perspective and user experience
- Adaptability in the context successful production and implementation of innovative products and services
Your future career
Design thinking and service innovation principles can be used across multiple sectors including commercial business, resources, creative design and even the public sector. Use your studies to take the next step into a leadership position, or forge a new career in an area of your choosing. Careers could include:
- User Experience Designer Brand Strategist
- Product Designer
- Innovation Lead
- Design Researcher
Start dates
| Starting period | Location | Face to Face | Online |
Mixed mode
In this attendance mode, teaching and learning activities are delivered both face-to-face and online, with scheduled or flexible learning times. |
|---|---|---|---|---|
| Semester 1, 2026 | Murdoch | Yes | No | No |
| Semester 2, 2026 | Murdoch | Yes | No | No |
| Semester 1, 2027 | Murdoch | Yes | No | No |
| Semester 2, 2027 | Murdoch | Yes | No | No |
View the dates for our teaching periods or find out more about attendance modes.
| Starting period | Location | Face to Face | Online |
Mixed mode
In this attendance mode, teaching and learning activities are delivered both face-to-face and online, with scheduled or flexible learning times. |
|---|---|---|---|---|
| Semester 1, 2026 | Murdoch | Yes | No | No |
| Semester 2, 2026 | Murdoch | Yes | No | No |
| Semester 1, 2027 | Murdoch | Yes | No | No |
| Semester 2, 2027 | Murdoch | Yes | No | No |
View the dates for our teaching periods or find out more about attendance modes.
Admission requirements
English Requirements
You must meet a minimum standard in English to study at Murdoch, which for most courses can be demonstrated by providing evidence that you have completed Year 11 and 12 in Australia at any level if you are a domestic student, or through either English proficiency tests, university preparation courses, English language courses, previous tertiary study or vocational education.
Other Requirements
Required units begin in Semester 1. Students that enrol in S2 should consider enrolling in GRD508 Innovation Development, plus up to two Specified Electives available in S2.Recognition of Prior Learning
Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Recognition of Prior Learning (RPL) can reduce the amount of study needed to complete your degree by giving you credit for certain units.
Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.
This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai and Singapore campuses or delivered by Open Universities Australia may have different requirements.
Plan your course
Explore the sample course structure below to get an idea of what your degree could look like, or take the next step in planning your degree:
Use the Course Visualiser - build your personalised study plan interactively
Visit the Course Handbook - Get detailed information on units, prerequisites, and pathways.
To help plan the structure of your course, search for our suggested course plans.
| Unit code | Unit name | Credit points |
|---|
Fees & Scholarships
Fees
The fees provided are indicative and intended only as a guide. They are based on a typical full-time enrolment for a first year student at Murdoch University of 24 credit points. The indicative fee is based on the applicable Commonwealth Supported Fee.
Scholarships
How to Apply
Your document checklist
Ready to apply? Before you start, make sure you have all the following documentation ready for a quick application.
Compulsory documents
Evidence that you meet Academic entry and English language requirements such as:
- Official Academic Transcripts and Certificates of Completion (of your highest academic study)
- Evidence of meeting the minimum English language requirements
Recommended documents (if applicable)
- Most recent Curriculum Vitae if applying using professional experience
- Change of name documentation
- Marriage certificate
- Unit outlines if applying for Advanced Standing
Your document checklist
Ready to apply? Before you start, make sure you have all the following documentation ready for a quick application.
Compulsory documents
- Evidence that you meet Academic entry and English language requirements such as:
- Official Academic Transcripts and Certificates of Completion (of your highest academic study) both original and English translated versions.
- Evidence of meeting the minimum English language requirements
- GTE documents (if applicable) - Check the GTE requirements page for further information
- GTE Form 2
- Personal Statement (SOP)
- Up to date Curriculum Vitae
- A copy of your Passport
Recommended documents
- Most recent Curriculum Vitae if applying using professional experience
- A copy of your visa documents (if available)
- A copy of any past visa rejection documents (if applicable)
- Packaged offer letter (if applicable)
- Sponsorship documents if you study will be sponsored
- Unit outlines if applying for Advanced Standing
Apply through an agent
If you’re applying as an international student, our global network of agents will help you get started on your journey.
Apply directly to Murdoch
If you are a non School leaver, you can apply for most undergraduate, honours and postgraduate courses directly through our online application system.
View all ways to apply
There are many ways to apply to Murdoch University as we know everyone has a different path and journey. Get started and take the next step.
All fees are indicative and are provided as a guide only. The actual fees will depend on the individual units you enrol in. You should refer to your Letter of Offer for specific course and fee related information.
The first-year indicative fee is based on a typical full-time enrolment at Murdoch University of 24 credit points.
For domestic students, including Australian citizens, permanent residents and New Zealand citizens, the indicative fee is based on the applicable Commonwealth Supported fee.
Indicative fees for international students are based on applicable full fee paying rates.
The estimated, indicative fee covers tuition fees only, and certain additional fees and charges may apply, depending on the course and units you choose. It also does not take into account any scholarships or bursaries for which you may be eligible.
The estimated, indicative fee assumes no fee increases or indexation. Over time, fee increases or indexation may occur and will affect the estimate. If you are a full fee paying student, this may occur at the start of your second and each subsequent year of study. In the case of Commonwealth Supported students, this will occur for each new calendar year in line with Government policy.
All fee estimates are provided in Australian dollars.