Our Degrees are changing.
In 2014, Part I (first year) units will be introduced with Part II (second year and higher) units becoming available in subsequent years. Detailed information about Part II will be available here from mid-2014.
Find out more about our new degrees, or to get in touch and ask us what this means for you head to AskMurdoch. Continuing students can still access information for degrees commencing 2013 and prior in the Course Handbook.
Career options
As a Murdoch Marketing graduate, your employment outlook is bright, especially if you combine it with other disciplines. Depending on which skill combinations or specialisations you have, your Murdoch degree may lead you towards work and study opportunities in a number of areas. The following are some professions to consider, including extra majors and minors that will improve your prospects of achieving them.
Convention Services Manager
Convention Services Managers coordinate the activities of various departments in larger hotels to accommodate meetings, conventions, and special events. They meet with representatives of groups or organisations to plan the number of rooms to reserve, the desired configuration of the meeting space, and banquet services. During the meeting or event, they resolve unexpected problems and monitor activities to ensure that hotel operations conform to the expectations of the group.
Hotel Sales / Marketing Director / Hotel Public Relations Director
Sales or Marketing Directors and Public Relations Directors oversee the advertising and promotion of hotel operations and functions, including lodging and dining specials and special events, such as holiday or seasonal specials. They direct the efforts of their staff to purchase advertising and market their property to organisations or groups seeking a venue for conferences, conventions, business meetings, trade shows, and special events. They also coordinate media relations and answer questions from the press.
Public Relations Specialist
Public Relations Specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of Public Relations Specialists. Sometimes the subject is an organisation and its policies toward its employees or its role in the community. Often the subject is a public issue, such as health, energy, or the environment, and what an organisation does to advance that issue. They also arrange and conduct programs to keep up contact between organisation representatives and the public. For example, they set up speaking engagements and often prepare speeches for company officials.
