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Our Degrees are changing.

In 2014, Part I (first year) units will be introduced with Part II (second year and higher) units becoming available in subsequent years. Detailed information about Part II will be available here from mid-2014.

Find out more about our new degrees, or to get in touch and ask us what this means for you head to AskMurdoch. Continuing students can still access information for degrees commencing 2013 and prior in the Course Handbook.

Marketing

Want to learn how to win friends and influence people? That is what Marketing is all about, influencing behaviour, attitudes and perceptions of people through various forms of communication.

As a result everyday we are often the target of a variety of marketing communications that aim at changing our perceptions or altering our attitudes in order, in most cases, to make us buy a product or service.

Marketing is obviously an essentially role in all public and commercial organisations. Organisations manage their marketing activities to create customer satisfaction by building value relationships. Marketing Management identifies customer needs and wants, determines which target markets the organisation can best serve, and develops and manages the appropriate products, services and strategies to satisfy that market.

Your study of Marketing Management will provide you with an understanding of marketing theory through practical applications of the marketing exchange processes using Product Development and Planning, Pricing Strategies, Integrated Marketing Communications and Distribution Channel Management.