Murdoch University’s Brand Guidelines are designed to ensure consistency, clarity and impact across all our communications. They reflect our values, tone, and visual identity and helps us tell a unified story that celebrates brightness, connection and innovation. From logo usage and colour palettes to voice and messaging, these guidelines empower staff and partners to create content that is recognisably Murdoch.
Brand Guidelines
Key facts, statistics and scripts
Who we are
Murdoch University was established in 1974 and named after prominent Australian author and philosopher Sir Walter Murdoch and officially opened on the 100th anniversary of his birth. The University was the first in the nation to offer a new, flexible admission system.
This made tertiary education more accessible to the community, a commitment that Murdoch University has continued to this day. As the second university in WA, Murdoch has always been associated with environment and conservation, social justice and inclusion and providing pathways into and through a university education for people who had previously been excluded.
Our vision is to be widely recognised as the university of choice for people who care, who value inclusion, curiosity and innovation and who desire to make a positive social impact. We strive to be a leading university in education, teaching and research in sustainability and a thriving, welcoming, diverse and inclusive community that welcomes everyone.
The only education out of which good can come is the education which teaches you to think for yourself, instead of swallowing whatever the fashion of the moment may prescribe.
Governance, policies and procedures
Whatever your role at Murdoch, you’re a custodian of our brand and our reputation. You play an important role in advocating for the brand and representing the University to the outside world. The below policies, procedures and guidelines are in place to ensure that we do so consistently.
The University benefits from a consistent and strategic approach to how we manage our reputation and brand . Everything we do has the opportunity to strengthen affiliation with our university in the hearts and minds of our partners and our community. Effective and coordinated brand management is integral to the University's long-term success. Every touch point is an opportunity to build Murdoch’s reputation and goodwill towards the university.
| Advertising Procedure | This procedure is in place to ensure that all advertising materials produced meet the University's brand guidelines, comply with legislative and accessibility requirements, are effectively aligned in terms of message and audience, and placements are booked at the best available rates and placed in the best medium to achieve the desired purpose. |
| Brand Use and Approvals Procedure | This procedure is in place to ensure that any application of the Murdoch University brand is undertaken in a consistent manner that protects and enhances the reputation of the University. |
| Brand Style Guide | The Brand Style Guide provides guidance on the correct and approved, logos, colours, fonts, styles, photography, components, advice on layouts and of the importance of Murdoch University’s visual identity being consistently applied. |
This policy has been developed to protect the integrity, reputation and equity of the Murdoch University brand in the creation of official digital channels including social media sites, digital signage, web applications, mobile applications and websites. The focus of this Policy is for digital channels that carry the Murdoch University visual identity (i.e. name and/or logo) and as such would likely be viewed as a representative of the University.
Digital Publishing Procedures
This procedure outlines the processes required for the development and support of a high-quality content on digital channels including social media sites, digital signage, web applications mobile applications and websites.
Murdoch University plays an active role in the Australian community and in the broad international academic community. As University staff and students engage in the community, there are many instances where comment is made across a broad range of topics.
The University anticipates that staff will challenge the community’s thinking and ideas and participate constructively in public debate about issues and ideas related to their discipline area or areas of professional expertise. Academic Staff may also participate in public debates and express opinions about higher education issues more generally.
It is important to ensure that Murdoch University’s brand integrity and reputation are protected and where possible, enhanced, at all times. It is therefore necessary to ensure that a clear framework and direction is established for any public comment associated with the University.
This policy is in place to ensure the appropriate use of any social media technology at Murdoch, including appropriate use of Murdoch social accounts, blogs and or networks, and to ensure appropriate use of external social media networks.
Murdoch University undertakes sponsorship activity with the aim to support the University’s vision and strategic objectives, and to positively benefit the University community. Sponsorship activity can play a key role in influencing the reputation of the University and should therefore be undertaken within a clearly articulated framework.
Sponsorship Procedure
This is to ensure that there is a clearly defined procedure for sponsorship activity and to ensure that all persons seeking Murdoch University sponsorship are aware of the relevant procedures.