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What is Design Thinking?

The world needs fresh ways of thinking.

In the past, creating products and services was largely based on how logic and data could be applied to rethink problems.

The world has changed.  Technology is reshaping what is possible – and at the centre of everything we do lies our human nature, preferences and habits.  In our ever-connected world, we need more innovative outcomes to everything, from our day-to-day problems to global issues.

Design thinking and service innovation

Design thinking is a way to think about how products and services are experienced by people.  It takes a human-centred approach to a problem, generating and testing ideas to improve products and services. 

Service innovation is how these new or improved products or services are developed. Rather than focus simply on what has worked in the past, service innovation explores exactly what people need and want.  This process can reveal the kind of products and services customers will want to buy or experience not just once, but return to experience again in the future.

A design thinking and service innovation approach to tackling complex issues can be applied within practically any field from consumer-packaged goods, to healthcare access and government services.

The steps behind design thinking

Design thinking begins and ends with human needs and wants, covering these processes:

Research

This involves engaging with people directly to understand their individual experience of a service or product, then identifying their needs.

Redefine

The core problem is redefined, which will often result in discovering a different problem to be resolved than was originally thought.

Ideate

Teams collaborate to generate ideas and explore new concepts.

Prototype

Potential solutions are created quickly and refined as steps towards developing the most effective product or services.

Test

The prototypes are rigorously tested and the human experience is observed. The process continues back to the first stage of the design thinking process.

Would you like to explore new possibilities and examine what makes a positive human experience? Explore our Design Thinking and Service Innovation courses or join us on Thursday 13 December for a design thinking panel discussion and Q&A and find out how this approach can enhance your skill set and career path.

Posted on:

4 Dec 2018

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