Strategic Communication

Bachelor of Communication (BCommun) in Strategic Communication

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Do you love building relationships and all forms of communication and media? Learn how to use these skills as a strategic communicator in a diverse and global world.

Key details for

  • Selection Rank

    • 70
  • Course Code

    • B1342
  • Study Mode

    • Part or full-time
      (Student visa holders must study full-time)
  • Course Duration

    • 3 years full-time or part-time equivalent
  • CRICOS Code

    • 095508G
  • Course Code

    • B1342
  • Study Mode

    • Part or full-time
      (Student visa holders must study full-time)
  • Course Duration

    • 3 years full-time or part-time equivalent

Course Description

People wanting to work in tomorrow’s media and communication environment will need technical skills, the ability to think quickly and act professionally.  This course will teach you how to communicate and engage with various stakeholders and audiences strategically.

You’ll develop digital and traditional communication skills and will learn how to apply these skills in a range of contexts from web communication, to social media to creative production and news media.

You’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media and developing public relations and communications strategies.

8 reasons to study Strategic Communication

  • Work with real organisations on real projects as part of our work integrated learning program. Some of our students have interned with Lifeline, RAC Arena and The Salvation Army.
  • Get more real-world experience in our on-campus student creative consultancy MESH and work on real projects with real companies. Organisations have included Royal Lifesaving WA and the WA Division of the United Nations.
  • At Murdoch, you’ll develop an entrepreneurial attitude, client consultation skills, critical thinking and the ability to adapt - so you can action your ideas.
  • Join professional networks and build valuable connections through our academics and their close relationships with industry.
  • Study two majors in 3 years and graduate with 2 specialisations, further enhancing your career prospects.
  • We consulted with our academics, industry contacts and students in designing this course – so your skills and knowledge will be relevant when you begin your career.
  • Learn from industry professionals with vast experience and connections in their respective fields. Some of our experts have managed their own major social media and PR agencies overseas and worked with major overseas health companies, Heineken, Invisalign and more.
  • Strong future growth is expected for public relations, advertising and marketing professionals. Source: Australian Government Job Outlook

Some of the things you’ll learn

  • social media management
  • consulting and freelancing
  • campaign management
  • communication strategy and planning
  • web design.

Your future career

When you graduate you can choose from careers in strategic communication, public relations and specialised areas such as social media management, public affairs, community relations, media liaison, health communication, corporate communication, government communication, not‐for‐profit communication, advocacy, stakeholder and community engagement, content planning and creation, web, digital and online communication.

Careers could include:

  • Social Media Manager
  • Media Advisor
  • Public Relations Officer or Manager
  • Strategic Communication Manager
  • Sponsorship and Fundraising Coordinator.

Recommended double majors

Recommended combined degrees

Professional recognition

This course is accredited by the Public Relations Institute of Australia (PRIA).

For further admission information about this course, please download our Information Pack.

  • Location

    • Perth campus
  • Mid-year Intake

    • Mid-year start available (Domestic students)
    • Mid-year start available (International students)
  • School

    • School of Arts
  • Study Area(s)

Course Structure

Each course has a number of credit points that must be completed for you to graduate. Find out what’s required to meet the credit points for this course.

See Course Structure

Entry requirements for Domestic Students International Students

Entry requirements for

that studied in

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Fees & Scholarships for Domestic StudentsInternational Students

Fees & Scholarships for

At Murdoch, you pay for the individual units you enrol in, not an overall course fee. The total cost of your course will therefore vary depending on what units you choose. Use our online Course Fee Calculator to estimate the amount you will need to pay.

Course fee calculator

We understand you may need help financially whilst studying for your qualification. We therefore offer eligible students a wide range of scholarships, prizes and awards across a variety of categories. Find out what scholarships Murdoch has on offer, and whether you’re eligible to apply.

Find a scholarship

 

At Murdoch, you pay for the individual units you enrol in, not an overall course fee. The total cost of your course will therefore vary depending on what units you choose. An indicative fee will be provided with your offer, however you can use our online Course Fee Calculator to estimate the amount you will need to pay.

Course fee calculator

We understand you may need help financially whilst studying for your qualification. Our International Welcome Scholarship therefore offers eligible students between $8,000 and $11,000, depending on the course you study. Find out what other scholarships Murdoch has on offer, and whether you’re eligible to apply.

The Australian Government also offers scholarships to students from developing countries through the Australia Awards Scholarship program.

Find a scholarship

 

How to apply as a Domestic StudentInternational Student

How to apply as a

for

Apply now to be eligible for a place at Murdoch University. To start studying in Semester 1, you can apply directly to Murdoch using our easy-to-use online application system.

Apply now to be eligible for a place at Murdoch University. To start studying in Semester 2, you can apply directly to Murdoch using our easy-to-use online application system.

Apply now to be eligible for a place at Murdoch University. To start studying in Semester 1, you can apply directly to Murdoch using our easy-to-use online application system.

Apply now to be eligible for a place at Murdoch University. To start studying in Semester 2, you can apply directly to Murdoch using our easy-to-use online application system.

 

Your Application Checklist

  • Check the course details
  • Check the entry requirements for the course to clarify your eligibility
  • Check your eligibility for a scholarship
  • Prepare your documentation (see the checklist below)
  • Ask us any questions you might have (we're here to help!)
  • Now you're ready to apply!

Your Document Checklist

Ready to apply? Before you start, make sure you have some or all of the following documentation ready for a quick application.

  • Completed official Academic Transcripts and Certificates of Completion
  • ATAR results
  • STAT Test results

Your Document Checklist

Ready to apply? Before you start, make sure you have some or all of the following documentation ready for a quick application.

  • Complete or incomplete official Academic Transcripts and Certificates of Completion – both original and English translated versions
  • English Language Proficiency Document (if available)