A new brand for the future

MU logo

Murdoch University Chancellor, Gary Smith and Vice Chancellor, Eeva Leinonen today unveiled a bold, new visual identity for the University.

The new visual identity will reflect Murdoch’s position as a modern and future-focused University responding to the changing higher education sector.

Professor Leinonen said the University’s new branding supports the University to deliver on its vision to be recognised as a world-changing University by Western Australians, and national and international communities.

“We are a university of free thinkers, it is the foundation of everything we do, and our updated branding epitomises this.”

“This program builds upon Murdoch’s existing brand with an updated identity that reflects Murdoch as a modern university for the future.”

Mr Smith said Murdoch University was created with an ethos to challenge the traditional approach and embrace new ways of thinking.

“We are proud of our heritage, and while we respect our past, we must always look to the future – from our learning and teaching, to our built environment and research endeavours,” Mr Smith said.

Our bold new logo signifies to current and future students that Murdoch University is modern, flexible and future-focused.

“The Murdoch University brand is more than a logo and free thinking is more than our slogan. It represents opening doors to an education for more people, teaching beyond the classroom walls and lighting the fire of curiosity in our students.”

Professor Leinonen said COVID-19 had accelerated many changes in the University sector, and Murdoch University has had to adjust many activities in response to the pandemic.

“It required us, at short notice, to transition our learning and teaching, adjust how we work together and find new ways to collaborate and research in an online and physically distanced world,” Professor Leinonen said.

“The way the University, our staff and our students have thrived during this difficult time demonstrates our agility, ready for any challenges that confront us.

“We are now well positioned to build on this momentum, and we are developing a portfolio of academies that will attract more and new students to prepare them for new jobs for the future.

“With our planned infrastructure projects, we will be engaging students and industry in new academic workspaces that modernise the delivery of learning and teaching in Western Australia.” 


Posted on:

2 May 2021

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