Undergraduate major

Strategic Communication

Do you love building relationships and all forms of communication and media? Learn how to use these skills as a strategic communicator in a diverse and global world.

What type of student are you?

Murdoch code

MJ-SCC

Study mode

Part Time or Full Time

Selection rank

70

CRICOS code

See Course
Apply

Apply to start

You can apply to start studying at the following times.
Available Not Available
Internal External
Murdoch Semester 1 Semester 1
Semester 2 Semester 2
View the dates for our teaching periods

Overview

People wanting to work in tomorrow’s media and communication environment will need technical skills, the ability to think quickly and act professionally.  This course will teach you how to communicate and engage with various stakeholders and audiences strategically.

You’ll develop digital and traditional communication skills and will learn how to apply these skills in a range of contexts from web communication, to social media to creative production and news media.

You’ll work with real clients on real campaigns as you build a wide range of skills for professional communication in the digital age, including creating and producing content, managing social media and developing public relations and communications strategies.

3 reasons to study Strategic Communication at Murdoch

  1. Work with real organisations on real projects as part of our work integrated learning program. Some of our students have interned with Lifeline, RAC Arena and The Salvation Army.
  2. Get more real-world experience in our on-campus student creative consultancy MESH and work on real projects with real companies. Organisations have included Royal Lifesaving WA and the WA Division of the United Nations.
  3. Learn from industry professionals with vast experience and connections in their respective fields. Some of our experts have managed their own major social media and PR agencies overseas and worked with major overseas health companies, Heineken, Invisalign and more.

What you’ll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

  • Social media management.
  • Consulting and freelancing.
  • Campaign management.
  • Communication strategy and planning.
  • Web design.

Your future career

When you graduate you can choose from careers in strategic communication, public relations and specialised areas such as social media management, public affairs, community relations, media liaison, health communication, corporate communication, government communication, not-for-profit communication, advocacy, stakeholder and community engagement, content planning and creation, web, digital and online communication. Careers could include:

  • Social Media Manager
  • Media Advisor
  • Public Relations Officer or Manager
  • Strategic Communication Manager
  • Sponsorship and Fundraising Coordinator

Professional recognition

This course is accredited by the Public Relations Institute of Australia (PRIA).

For further admission information about this course, please download our Information Pack.

Read More

Read Less

Apply to start

You can apply to start studying at the following times.
Available Not Available
Internal External
Murdoch Semester 1 Semester 1
Semester 2 Semester 2
View the dates for our teaching periods

Entry requirements

I have completed studies in

Select which option best describes your path to university :

English Requirements

You must meet a minimum standard in English to study at Murdoch, which can be demonstrated through either English proficiency testsuniversity preparation coursesEnglish language coursesprevious tertiary study or vocational education.

 

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

 

Adjustment for Murdoch RISE

Murdoch RISE is a selection rank adjustment, as part of our commitment to helping students from regional, Indigenous and low socio-economic backgrounds gain university entry.

If you achieve an ATAR of 60.00 - 89.95, a Murdoch RISE adjustment factor of up to 10.00 points may help you get into your preferred course. Murdoch RISE can increase your selection rank up to a maximum of 90.00.

There’s no application or need to register. If you are eligible, the adjustment factor is automatically added to your raw ATAR score when you apply.

 

This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai, Singapore and Myanmar campuses or delivered by Open Universities Australia may have different requirements.

Advanced Standing

Everyone has a different path to university so if you’ve already completed formal or informal learning, you could receive advanced standing. Also known as recognition of prior learning, advanced standing can reduce the amount of study needed to complete your degree by giving you credit for certain units.

Formal learning can include previous study in higher education vocational education or adult and community education. Informal learning can include on the job learning, various kinds of work and life experience.

Find out more

 

This information applies to courses offered at our Australian campuses only. Courses offered at our Dubai, Singapore and Myanmar campuses or delivered by Open Universities Australia may have different requirements.

Fees and scholarships

How to apply

I want to start studying in