Marketing

Course Description

Have you ever been scrolling your Facebook or Instagram feed, only to see a bunch of ads pop up for something you were looking at that morning? Or perhaps you’ve noticed your recommended songs on Spotify are very similar to the songs you listen to regularly? Marketing teams across the world are using data and new digital marketing strategies to give us just what we’re looking for, often before we even know we’re looking for it.

In this course, you’ll learn about the many different kinds of marketing including: social media, content, digital, influencer, traditional and more. See marketing theory brought to life through case studies, industry placements and through your work with real clients to develop real marketing plans. You’ll graduate with a solid portfolio of work, with access to future employers and the kind of experience you need to launch an exciting career.

7 reasons to study Marketing

• Learn how to use Instagram, Snapchat, Facebook, Google and more in a business setting, as an entrepreneur and to influence people.
• Complete Google and Facebook certifications during your course.
• Get real world experience through our work integrated learning program. Some of our students interned at RAC Arena and were part of the behind-the-scenes team who launched the Arena’s Snapchat channel at the Harry Style’s 2018 concert.
• Learn from experts who have worked with companies such as MTV, Pepsi, Nike and other multi-national corporations.
• Explore careers anywhere in the world, as a Bachelor of Business in Marketing is a globally-recognised degree that gives you skills to work across many industries.
• Murdoch’s rated 5 stars for learner engagement and student support for Business and Management courses so you know you’ll be supported through your studies.
  Source: The Good Universities Guide 2019
• Study two majors in three years and graduate with two specialisations, further enhancing your career prospects.

What you’ll learn

Build the knowledge and skills you need to meet your career or study goals. Here are some of the things you’ll learn:

• international marketing
• strategic marketing
• consumer behaviour
• digital and social media marketing
• services marketing

Customise your course

Customise your course with a second major or combined degree. Adding a second major or combined degree enhances your career prospects and allows you to specialise in two areas of study. Here are some combinations we recommend:

• Strategic Communication
• Hospitality and Tourism Management
• Graphic Design
• Management
• Finance.

Your future career

Future job growth in this area is strong – and your opportunities are endless. By 2022, it’s expected that there will be 147,000 new jobs in this field in WA*.
*Source: joboutlook.wa.gov 2018

Careers could include:

• Marketing Account Manager or Marketing Consultant
• Product or Brand Manager
• Market Research Analyst
• Content Marketer
• Digital Marketer.

You could build your career in any industry, working on product and brand management, market research and analysis, advertising and promotion, online communications, consulting and business administration.

Professional recognition

This course is recognised by the Australian Marketing Institute (AMI).

For more details about this course, please download our information pack.

• Location

  • Perth Campus or external

• Mid-year Intake

  • Mid-year start available (Domestic students)
  • Mid-year start available (International students)

• Study Area(s)

  • Business & Law

Course Structure

Each course has a number of credit points that must be completed for you to graduate. Find out what’s required to meet the credit points for this course.

See Course Structure

Fees & Scholarships for Domestic StudentsInternational Students