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Gain essential practical, theoretical and technical knowledge in the core areas of social media strategy, search engine optimisation, digital content strategy and web analytics.
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Selection Rank
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Course Code
- G1071
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Study Mode
- Part or full-time
(Student visa holders must study full-time)
- Part or full-time
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Course Duration
- 1 year full-time or part-time equivalent
Course Description
The Graduate Diploma in Web Communication is an innovative qualification that will provide you with essential practical, theoretical and technical knowledge in the core areas of social media strategy, search engine optimisation, digital content strategy and web analytics. Throughout this project based course, you will cover all aspects of a web communication campaign as well as the full spectrum of web communications in business, social, political, and organisational spheres.
You will undertake several projects that allow you to understand how each area is integrated into an authentic client based web communication campaign, as well as develop your technical skills to maximise your opportunities in this emerging landscape.
You will research and analyse key strategic communications theories, definitions, history, scope, and the underlying methods of web planning practice; learn how to implement effective web data collection tools and processes for a range of search engine optimisation, conduct research on target demographics, analyse both qualitative and quantitative data for strategic and business applications; and develop skills in audience research, campaign planning and the resources required to engage in the application of an online social media strategy for a variety of online contexts. You will then work with clients under the supervision of industry professionals to create solutions to web communications challenges.
The Graduate Diploma in Web Communication will prepare you to work as a web communications specialist, online public relations and marketing consultant, SEO strategist, digital-content strategist, e-commerce specialist, digital producer, e-marketer, web studio account manager, social media strategist, and web metrics analyst.
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Location
- Perth Campus
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Mid-year Intake
- Mid-year start available (Domestic students)
- Mid-year start available (International students)
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School
- School of Arts
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Study Area(s)
Course Structure
Each course has a number of credit points that must be completed for you to graduate. Find out what’s required to meet the credit points for this course.
Entry requirements for
Fees & Scholarships for Domestic StudentsInternational Students
At Murdoch, you pay for the individual units you enrol in, not an overall course fee. The total cost of your course will therefore vary depending on what units you choose. Use our online Course Fee Calculator to estimate the amount you will need to pay.
We understand you may need help financially whilst studying for your qualification. We therefore offer eligible students a wide range of scholarships, prizes and awards across a variety of categories. Find out what scholarships Murdoch has on offer, and whether you’re eligible to apply.
How to apply as a Domestic StudentInternational Student
Apply now to be eligible for a place at Murdoch University. To start studying in Semester 1, you can apply directly to Murdoch using our easy-to-use online application system.
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