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TOU213: Tourism Marketing
(Not available in 2010)
This unit introduces students to the marketing function and to the relevant factors which differentiate the marketing of services from products and applies these concepts to the special case of tourism. Students will explore differences associated with the distribution, development, pricing and promotion of tourism products. Specific topics will also include the distinction between niche and mass marketing, electronic marketing, demand generators and the effect of government policy.
| Points | 4 |
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| Enrolment Options | Not available 2010 |
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| Contact Time | Lectures: 3 hours per week.
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| Prerequisites | Nil.
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| Exclusions | Students who have successfully completed C169/BUS169 Principles of Marketing may not enrol in this unit for credit.
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| School | School of Business |
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| Unit Coordinator |
| | Unit Contacts |
| No contacts available, please contact the unit coordinator for more information |
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The information displayed is derived from a variety of sources and is relevant to the 2010 enrolment year.
Alternatively, you may
switch to 2009
data.
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Key to Offshore Campus Location abbreviations:
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APMISIN | Asia Pacific Management Institute (Singapore) |
CEJTOKYO | Chiropractic Education Japan (Tokyo) |
JKURASHIKI | NET Corporation (Kurashiki, Japan) |
KDUPG | KDU College (Penang, Malaysia) |
KDUPJ | KDU College (Petaling Jaya, Malaysia) |
SGP-REPOLY | Republic Polytechnic (Singapore) |
SMANUFED | Singapore Manufacturing Federation |
ZHENGZHOU | Zhengzhou University (China) |
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