MCC307: Campaign Management

This unit consolidates professional public relations skills through practical experience with a 'real life' organisation. Working in teams, students develop a public relations strategy or communication plan for a specific organisation over the course of the semester, culminating in a formal conference presentation to the organisation, students and mentors. Students learn about strategy development, client management, program research, planning, design and evaluation as well as budgeting and scheduling.

Related Unit Codes:

Points	4
Enrolment Options	Murdoch: S2-internal
Contact Time	Lectures: 1 hour per week; tutorials: 1.5 hours per week; student conference (all day).
Prerequisites	MCC204 Public Relations: Contemporary Approaches (or MCC204 Public Relations: Theory and Writing or MSC235 Public Relations: Principles and Writing Practice).
Exclusions	Students who have successfully completed MSC307 Media Planning and Promotion may not enrol in this unit for credit.
Notes	Graduate, Postgraduate and Honours students should enrol in the higher-level code for this unit.
School	School of Media Communication and Culture
Unit Coordinator	Ms Kate Fitch Position: Senior Lecturer E-mail: K.Fitch@murdoch.edu.au Location: Murdoch Campus Education and Humanities Room 3.074 Phone: Prefix: +618 9360 6149
Unit Contacts	Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Ms Kate Fitch Senior Lecturer (K.Fitch@murdoch.edu.au) 9360 6149 Murdoch Campus Education and Humanities Room 3.074 MURDOCH S2: Internal (02/08/2010 - 26/11/2010)

Check the Teaching Timetable Search for a Booklist for MCC307 View Reserve and ECMS resources for MCC307 View further details in the Handbook

Key to Offshore Campus Location abbreviations: APMISIN Asia Pacific Management Institute (Singapore) CEJTOKYO Chiropractic Education Japan (Tokyo) JKURASHIKI NET Corporation (Kurashiki, Japan) KDUPG KDU College (Penang, Malaysia) KDUPJ KDU College (Petaling Jaya, Malaysia) SGP-REPOLY Republic Polytechnic (Singapore) SMANUFED Singapore Manufacturing Federation ZHENGZHOU Zhengzhou University (China)