MBS619: Qualitative Business Research Methods

Qualitative research focuses on understanding, rather than predicting or controlling phenomena. Many business researchers believe it an essential approach in the study of the complexities of humans in business. The unit will examine the rationale and major principles underpinning qualitative research and consider popular methods in use. Students will consider the qualitative approaches to data collection and complete a small project requiring analysis and interpretation. Students will also develop their observation, interviewing and recording skills.

Points	4
Enrolment Options	Murdoch: S2-internal
Contact Time	Lectures/seminars/workshops: 3 hours per week.
Prerequisites	Students must be enrolled in a Murdoch Business School postgraduate course.
School	School of Business
Unit Coordinator	Dr Megan Paull Position: Lecturer E-mail: M.Paull@murdoch.edu.au Location: Murdoch Campus Economics, Commerce and Law Room 4.044 Phone: Prefix: +618 9360 6040
Unit Contacts	Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Dr Megan Paull Lecturer (M.Paull@murdoch.edu.au) 9360 6040 Murdoch Campus Economics, Commerce and Law Room 4.044 MURDOCH S2: Internal (02/08/2010 - 26/11/2010)

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Key to Offshore Campus Location abbreviations: APMISIN Asia Pacific Management Institute (Singapore) CEJTOKYO Chiropractic Education Japan (Tokyo) JKURASHIKI NET Corporation (Kurashiki, Japan) KDUPG KDU College (Penang, Malaysia) KDUPJ KDU College (Petaling Jaya, Malaysia) SGP-REPOLY Republic Polytechnic (Singapore) SMANUFED Singapore Manufacturing Federation ZHENGZHOU Zhengzhou University (China)