MBS5072: Marketing Management

This unit is designed to acquaint students with the marketing function as it is used within a business organisation. Topics include the role of marketing; marketing decision making (market segmentation, consumer behaviour; the marketing mix); product planning and development; distribution; promotion; pricing; marketing strategies and control and evaluation of marketing management. Students will be exposed to some of the critical issues in international marketing and global distribution. Activities include the use and discussion of audiovisual material.

Related Unit Codes:

Points	4
Enrolment Options	Murdoch: W4-internal
Contact Time	Taught intensively during the Winter term.
Prerequisites	This unit is restricted to students enrolled in C1083 Postgraduate Certificate in Business Administration (Masterclass).
Exclusions	Students cannot enrol in both MBS5072 Marketing Management and MBS507 Marketing Management for credit.
School	School of Business
Unit Coordinator:	The Unit Coordinator's details for this unit are currently not available.
Unit Contacts	Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Contact the Unit Coordinator MURDOCH W4: Internal (14/06/2010 - 23/07/2010)

Check the Teaching Timetable Search for a Booklist for MBS5072 View Reserve and ECMS resources for MBS5072 View further details in the Handbook

Key to Offshore Campus Location abbreviations: APMISIN Asia Pacific Management Institute (Singapore) CEJTOKYO Chiropractic Education Japan (Tokyo) JKURASHIKI NET Corporation (Kurashiki, Japan) KDUPG KDU College (Penang, Malaysia) KDUPJ KDU College (Petaling Jaya, Malaysia) SGP-REPOLY Republic Polytechnic (Singapore) SMANUFED Singapore Manufacturing Federation ZHENGZHOU Zhengzhou University (China)