BUS339: Advertising Production

Incorporates advertising strategy and how it is applied to create ads for TV, radio, outdoor and print. Learn how to come up with ideas and write and produce your own ad. There is an introduction to copywriting, layout and design, and groups will produce a TV commercial of their own using specially designed cameras and editing equipment. The aim is to help students to think laterally and provide an understanding of what it's like to work in the advertising industry.

Points	4
Enrolment Options	Murdoch: S1-internal
Contact Time	Lectures: 2 hours per week; workshops: 2 hours per week.
Prerequisites	C273/BUS273 Consumer Behaviour. Co-requisite: C336/BUS336 Integrated Marketing Communications.
Quota	This unit is subject to quota. Quota is due to limited resources. Preference will be given to students in the Bachelor of Marketing and the Media and the Marketing Management major.
School	School of Business
Unit Coordinator	Mr Gordon Dawson Position: P/T Teaching Casual E-mail: Location: Phone: Prefix: +618
Unit Contacts	Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Mr Gordon Dawson MURDOCH S1: Internal (15/02/2010 - 11/06/2010)

Check the Teaching Timetable Search for a Booklist for BUS339 View Reserve and ECMS resources for BUS339 View further details in the Handbook

Key to Offshore Campus Location abbreviations: APMISIN Asia Pacific Management Institute (Singapore) CEJTOKYO Chiropractic Education Japan (Tokyo) JKURASHIKI NET Corporation (Kurashiki, Japan) KDUPG KDU College (Penang, Malaysia) KDUPJ KDU College (Petaling Jaya, Malaysia) SGP-REPOLY Republic Polytechnic (Singapore) SMANUFED Singapore Manufacturing Federation ZHENGZHOU Zhengzhou University (China)