BUS336: Integrated Marketing Communications

The learning objectives of this unit are premised on developing a practical understanding of the marketing communication processes. Students will critically examine the differences within the promotion mix: advertising, sales promotion, direct marketing and public relations; to select the most appropriate marketing communications strategy to develop an integrated marketing communication plan. The focus of this unit is to develop an integrated marketing communication perspective that will enable students to apply the most appropriate promotional strategies to specific marketing environments.

Points	4
Enrolment Options	Murdoch: F3-internal (full fee-paying), S1-internal
Contact Time	Lectures/workshops: 3 hours per week.
Prerequisites	C214/BUS214 Marketing Development and Planning and C273/BUS273 Consumer Behaviour.
Notes	Certain offerings of this unit may only be taken on a non Commonwealth-supported up-front full fee-paying basis, as indicated in the unit offerings.
Quota	This unit is subject to quota. Preference will be given to students in the Marketing Management major, Bachelor of Marketing and the Media, Digital Marketing minor and Marketing minor.
School	School of Business
Unit Coordinator	Mr William Chitty Position: Lecturer - Marketing E-mail: B.Chitty@murdoch.edu.au Location: Murdoch Campus Economics, Commerce and Law Room 4.049 Phone: Prefix: +618 9360 6029
Unit Contacts	Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Mr William Chitty Lecturer - Marketing (B.Chitty@murdoch.edu.au) 9360 6029 Murdoch Campus Economics, Commerce and Law Room 4.049 MURDOCH F3: Internal (04/01/2010 - 05/02/2010)   MURDOCH S1: Internal (15/02/2010 - 11/06/2010)

Check the Teaching Timetable Search for a Booklist for BUS336 View Reserve and ECMS resources for BUS336 View further details in the Handbook

Key to Offshore Campus Location abbreviations: APMISIN Asia Pacific Management Institute (Singapore) CEJTOKYO Chiropractic Education Japan (Tokyo) JKURASHIKI NET Corporation (Kurashiki, Japan) KDUPG KDU College (Penang, Malaysia) KDUPJ KDU College (Petaling Jaya, Malaysia) SGP-REPOLY Republic Polytechnic (Singapore) SMANUFED Singapore Manufacturing Federation ZHENGZHOU Zhengzhou University (China)