BUS335: Marketing Research and Analysis

This unit is designed to introduce the student to marketing research. The purpose is to provide an overview of the marketing research process and its basis in the scientific method as well as to develop knowledge in the principles of research design, data collection, statistical analysis and report preparation. The unit examines recent developments in online research methods and the use of database marketing. Ethical issues of research are also addressed as well as difficulties involved in cross-cultural research.

Points	4
Enrolment Options	Murdoch: S2-internal
Contact Time	Lectures/workshops: 3 hours per week.
Prerequisites	M180/MAS180 Introduction to Statistics and C214/BUS214 Marketing Development and Planning.
School	School of Business
Unit Coordinator	Dr Steve Ward Position: Senior Lecturer in Marketing E-mail: S.Ward@murdoch.edu.au Location: Murdoch Campus Economics, Commerce and Law Room 4.050 Phone: Prefix: +618 9360 6025
Unit Contacts	Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Mr Stephen Klomp Lecturer (S.Klomp@murdoch.edu.au) 9360 7610 Murdoch Campus Economics, Commerce and Law Room 4.045 MURDOCH S2: Internal (02/08/2010 - 26/11/2010)

Check the Teaching Timetable Search for a Booklist for BUS335 View Reserve and ECMS resources for BUS335 View further details in the Handbook

Key to Offshore Campus Location abbreviations: APMISIN Asia Pacific Management Institute (Singapore) CEJTOKYO Chiropractic Education Japan (Tokyo) JKURASHIKI NET Corporation (Kurashiki, Japan) KDUPG KDU College (Penang, Malaysia) KDUPJ KDU College (Petaling Jaya, Malaysia) SGP-REPOLY Republic Polytechnic (Singapore) SMANUFED Singapore Manufacturing Federation ZHENGZHOU Zhengzhou University (China)