BUS324: Services Marketing

The learning objectives of this unit are based on analysing the differences between services and tangible goods and the marketing implications of those differences. The development of marketing strategies for service organisations will be critically examined and will include conducting a satisfaction audit of selected service organisations. The importance of services marketing in both service and manufacturing industries will be analysed together with customer service, relationship marketing and service quality concepts.

Points	4
Enrolment Options	Murdoch: F3-internal (full fee-paying), S2-internal
Contact Time	Lectures/workshops: 3 hours per week.
Prerequisites	C214/BUS214 Marketing Development and Planning and C273/BUS273 Consumer Behaviour.
Notes	Certain offerings of this unit may only be taken on a non Commonwealth-supported up-front full fee-paying basis, as indicated in the unit offerings.
School	School of Business
Unit Coordinator	Mr William Chitty Position: Lecturer - Marketing E-mail: B.Chitty@murdoch.edu.au Location: Murdoch Campus Economics, Commerce and Law Room 4.049 Phone: Prefix: +618 9360 6029
Unit Contacts	Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Mr William Chitty Lecturer - Marketing (B.Chitty@murdoch.edu.au) 9360 6029 Murdoch Campus Economics, Commerce and Law Room 4.049 MURDOCH F3: Internal (04/01/2010 - 05/02/2010)   MURDOCH S2: Internal (02/08/2010 - 26/11/2010)

Check the Teaching Timetable Search for a Booklist for BUS324 View Reserve and ECMS resources for BUS324 View further details in the Handbook

Key to Offshore Campus Location abbreviations: APMISIN Asia Pacific Management Institute (Singapore) CEJTOKYO Chiropractic Education Japan (Tokyo) JKURASHIKI NET Corporation (Kurashiki, Japan) KDUPG KDU College (Penang, Malaysia) KDUPJ KDU College (Petaling Jaya, Malaysia) SGP-REPOLY Republic Polytechnic (Singapore) SMANUFED Singapore Manufacturing Federation ZHENGZHOU Zhengzhou University (China)