BUS321: International Marketing

International Marketing is the performance of the marketing tasks across international boundaries, a necessary way of life for firms that wish to survive and grow in the dynamic global economy. The basic approach and principles are similar to domestic marketing. Students will be introduced to the contemporary issues associated with international marketing; particularly where they differ from domestic marketing. The unit focuses on the key issues that marketers need to assess when considering a move into an overseas market.

Points	4
Enrolment Options	Murdoch: S1-internal
Contact Time	Lectures/workshops: 3 hours per week.
Prerequisites	BUS214 Marketing Development and Planning and BUS273 Consumer Behaviour.
School	School of Business
Unit Coordinator	Mr George Graham Position: Lecturer E-mail: G.Graham@murdoch.edu.au Location: Murdoch Campus Economics, Commerce and Law Room 4.059 Phone: Prefix: +618 9360 2241
Unit Contacts	Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Mr George Graham Lecturer (G.Graham@murdoch.edu.au) 9360 2241 Murdoch Campus Economics, Commerce and Law Room 4.059 MURDOCH S1: Internal (15/02/2010 - 11/06/2010)

Check the Teaching Timetable Search for a Booklist for BUS321 View Reserve and ECMS resources for BUS321 View further details in the Handbook

Key to Offshore Campus Location abbreviations: APMISIN Asia Pacific Management Institute (Singapore) CEJTOKYO Chiropractic Education Japan (Tokyo) JKURASHIKI NET Corporation (Kurashiki, Japan) KDUPG KDU College (Penang, Malaysia) KDUPJ KDU College (Petaling Jaya, Malaysia) SGP-REPOLY Republic Polytechnic (Singapore) SMANUFED Singapore Manufacturing Federation ZHENGZHOU Zhengzhou University (China)