BUS305: Digital Marketing

The unit aims to equip students with hands-on skills in the new and emerging digital marketplace. Students will have hands-on experience with web-based programming and associated applications, so that an appreciation of suitable business models within an era of convergent information technology can be developed for the increasingly global and customised marketplace. Social and ethical issues of digital marketing especially that of accessibility and the emerging Internet culture are also addressed in this unit.

Points	4
Enrolment Options	Murdoch: S1-internal
Contact Time	Lectures/workshops: 3 hours per week.
Prerequisites	C214/BUS214 Marketing Development and Planning.
Quota	This unit is subject to quota. Quota is strict. Selection is based on GPA in previous Marketing units; students must be enrolled in BCom or BMMedia. Preference will be given to students in the Marketing Management major, Bachelor of Marketing and the Medi
School	School of Business
Unit Coordinator	Mr Stephen Klomp Position: Lecturer E-mail: S.Klomp@murdoch.edu.au Location: Murdoch Campus Economics, Commerce and Law Room 4.045 Phone: Prefix: +618 9360 7610
Unit Contacts	Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Mr Stephen Klomp Lecturer (S.Klomp@murdoch.edu.au) 9360 7610 Murdoch Campus Economics, Commerce and Law Room 4.045 MURDOCH S1: Internal (15/02/2010 - 11/06/2010)

Check the Teaching Timetable Search for a Booklist for BUS305 View Reserve and ECMS resources for BUS305 View further details in the Handbook

Key to Offshore Campus Location abbreviations: APMISIN Asia Pacific Management Institute (Singapore) CEJTOKYO Chiropractic Education Japan (Tokyo) JKURASHIKI NET Corporation (Kurashiki, Japan) KDUPG KDU College (Penang, Malaysia) KDUPJ KDU College (Petaling Jaya, Malaysia) SGP-REPOLY Republic Polytechnic (Singapore) SMANUFED Singapore Manufacturing Federation ZHENGZHOU Zhengzhou University (China)