BUS273: Consumer Behaviour

This unit provides the fundamental skills you need to understand how and why consumers make decisions, how they purchase and use products, and how eventually they dispose of those products. It focuses on the differences of consumer behaviour in South-East Asia and the important differences in decision-making styles that occur in major countries within the region. It examines ethical and social justice issues of consumerism and the importance of an understanding of consumer behaviour for non-profit organisations.

Points	4
Enrolment Options	Murdoch: S2-internal
Contact Time	Lectures: 2 hours per week; tutorials: 1 hour per week.
Prerequisites	C169/BUS169 Principles of Marketing or C213/TOU213 Tourism Marketing.
School	School of Business
Unit Coordinator	Dr Anna Czerkawska Position: Lecturer in Marketing E-mail: A.Czerkawska@murdoch.edu.au Location: Murdoch Campus Economics, Commerce and Law Room 4.054 Phone: Prefix: +618 9360 2443
Unit Contacts	Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Dr Anna Czerkawska Lecturer in Marketing (A.Czerkawska@murdoch.edu.au) 9360 2443 Murdoch Campus Economics, Commerce and Law Room 4.054 MURDOCH S2: Internal (02/08/2010 - 26/11/2010)

Check the Teaching Timetable Search for a Booklist for BUS273 View Reserve and ECMS resources for BUS273 View further details in the Handbook

Key to Offshore Campus Location abbreviations: APMISIN Asia Pacific Management Institute (Singapore) CEJTOKYO Chiropractic Education Japan (Tokyo) JKURASHIKI NET Corporation (Kurashiki, Japan) KDUPG KDU College (Penang, Malaysia) KDUPJ KDU College (Petaling Jaya, Malaysia) SGP-REPOLY Republic Polytechnic (Singapore) SMANUFED Singapore Manufacturing Federation ZHENGZHOU Zhengzhou University (China)