BUS215: Business Feasibility and Management Concepts

Introduces students from disciplines other than commerce to areas of business feasibility and management planning activity which may be useful to graduates within their chosen work environment. The unit considers business structures, legal and intellectual property issues, concepts of marketing, organisational and personnel behaviour and financial planning. Business planning, feasibility, and business research methods will also be considered from both an entrepreneurial and business perspective. There will be a strong focus towards technology and science based commercialisation and related issues.

Points

Enrolment Options

Murdoch: S1-internal

Contact Time

Lectures: 2 hours per week; workshops: 1 hour per week.

Prerequisites

Enrolment in any major except for Accounting, Banking, Business Law, Chinese Business, Finance, Hospitality and Tourism Management (Commerce major)*, Human Resource Management, International Business, Management, Marketing Management.

Notes

Students enrolled in Murdoch Business School majors, except for the Entrepreneurship and Innovation major, will not be permitted to enrol in this unit for credit.
They should consider BUS274 Entrepreneurship in Organisations.
* The Bachelor of Tourism 'Hospitality and Tourism Management' major has this unit as a Specified Elective, so these students will be permitted to enrol.

School

School of Business

Unit Coordinator

Professor Michael Borowitzka

Position:	Professor of Marine Phycology
E-mail:	M.Borowitzka@murdoch.edu.au
Location:	Murdoch Campus 0 Room 1.001A
Phone: Prefix: +618	9360 2333

Unit Contacts

Contact	Phone Prefix: +618	Location Explanation of Location Codes	Teaching Period(s)
Dr Hermina Burnett Lecturer In Entrepreneurship (H.Burnett@murdoch.edu.au)	9360 2707	Murdoch Campus Economics, Commerce and Law Room 4.048	MURDOCH S1: Internal (15/02/2010 - 11/06/2010)

The information displayed is derived from a variety of sources and is relevant to the 2010 enrolment year.
Alternatively, you may switch to 2009 data.

Key to Offshore Campus Location abbreviations:
APMISIN	Asia Pacific Management Institute (Singapore)
CEJTOKYO	Chiropractic Education Japan (Tokyo)
JKURASHIKI	NET Corporation (Kurashiki, Japan)
KDUPG	KDU College (Penang, Malaysia)
KDUPJ	KDU College (Petaling Jaya, Malaysia)
SGP-REPOLY	Republic Polytechnic (Singapore)
SMANUFED	Singapore Manufacturing Federation
ZHENGZHOU	Zhengzhou University (China)