BUS214: Marketing Management

Marketing Management is designed to provide an overview of marketing management with insights into market development principles, tools, and planning processes. A 'live' case study gives students experience as marketing planners, providing an understanding of the complexities of the process. It has a strong applied focus utilising sound theoretical concepts to endorse and develop a critical approach to real-life commercial situations. The unit also develops a student's ability to critically evaluate and decide between choices based on solid justifications

Points	4
Enrolment Options	Murdoch: F3-internal (full fee-paying), S1-internal
Contact Time	Lectures: 2 hours per week; tutorials: 1 hour per week.
Prerequisites	C169/BUS169 Principles of Marketing or C213/TOU213 Tourism Marketing.
Notes	Certain offerings of this unit may only be taken on a non Commonwealth-supported up-front full fee-paying basis, as indicated in the unit offerings.
School	School of Business
Unit Coordinator	Mrs Patricia Fulcher Position: Lecturer E-mail: P.Fulcher@murdoch.edu.au Location: Murdoch Campus Economics, Commerce and Law Room 4.042 Phone: Prefix: +618 9360 6028
Unit Contacts	Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Contact the Unit Coordinator KDUPJ F3: Internal (04/01/2010 - 05/02/2010)   Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Mrs Patricia Fulcher Lecturer (P.Fulcher@murdoch.edu.au) 9360 6028 Murdoch Campus Economics, Commerce and Law Room 4.042 MURDOCH F3: Internal (04/01/2010 - 05/02/2010)   MURDOCH S1: Internal (15/02/2010 - 11/06/2010)

Check the Teaching Timetable Search for a Booklist for BUS214 View Reserve and ECMS resources for BUS214 View further details in the Handbook

Key to Offshore Campus Location abbreviations: APMISIN Asia Pacific Management Institute (Singapore) CEJTOKYO Chiropractic Education Japan (Tokyo) JKURASHIKI NET Corporation (Kurashiki, Japan) KDUPG KDU College (Penang, Malaysia) KDUPJ KDU College (Petaling Jaya, Malaysia) SGP-REPOLY Republic Polytechnic (Singapore) SMANUFED Singapore Manufacturing Federation ZHENGZHOU Zhengzhou University (China)