BUS209: Marketing and Advertising Law

Legal literacy in the laws regulating the marketing and advertising of goods and services in Australia. Focus: common legal issues faced by marketers and advertisers involved in the sale and promotion of products and services. Acquire sufficient legal knowledge to achieve total quality management. Topics: intellectual property in marketing (patents, trade secrets, copyright, designs, trademarks), passing off actions, product labels and packaging, product liability, advertising law, promotions, and if time allows, competition law.

Points	4
Enrolment Options	Murdoch: S1-internal
Contact Time	Lectures: 2 hours per week; tutorials: 1 hour per week.
Prerequisites	BUS165 Principles of Commercial Law.
School	School of Business
Unit Coordinator	Dr Judith Thomson Position: Snr Lecturer - Commercial Law E-mail: J.Thomson@murdoch.edu.au Location: Murdoch Campus Economics, Commerce and Law Room 3.026 Phone: Prefix: +618 9360 6034
Unit Contacts	Contact Phone Prefix: +618 Location Explanation of Location Codes Teaching Period(s) Dr Judith Thomson Snr Lecturer - Commercial Law (J.Thomson@murdoch.edu.au) 9360 6034 Murdoch Campus Economics, Commerce and Law Room 3.026 MURDOCH S1: Internal (15/02/2010 - 11/06/2010)

Check the Teaching Timetable Search for a Booklist for BUS209 View Reserve and ECMS resources for BUS209 View further details in the Handbook

Key to Offshore Campus Location abbreviations: APMISIN Asia Pacific Management Institute (Singapore) CEJTOKYO Chiropractic Education Japan (Tokyo) JKURASHIKI NET Corporation (Kurashiki, Japan) KDUPG KDU College (Penang, Malaysia) KDUPJ KDU College (Petaling Jaya, Malaysia) SGP-REPOLY Republic Polytechnic (Singapore) SMANUFED Singapore Manufacturing Federation ZHENGZHOU Zhengzhou University (China)