Learn to understand market trends and develop sustainable competitive strategies for products and services.
- Part or full-time
(Student visa holders must study full-time)
- Part or full-time
- 3 years full-time or part-time equivalent
A degree in marketing can lead to a career in any industry, from government agencies to global corporations and not-for-profit organisations. In this course, you’ll learn to understand market trends and develop sustainable competitive strategies for products and services.
You’ll explore consumer behaviour, marketing communications, international marketing, marketing research and analysis, and services marketing. You’ll see marketing theory brought to life through case studies, industry placements and by working with real clients to develop strategic marketing plans.
To expand your expertise and career prospects even further, you could combine Marketing with another major such as Hospitality and Tourism Management, Human Resources Management or Management.
This course is recognised by the Australian Marketing Institute (AMI). When you graduate you could work in a range of roles including product and brand management, market research and analysis, advertising and promotion, online communications, consulting and business administration.
- Perth Campus or external
- Mid-year start available (Domestic students)
- Mid-year start available (International students)
- School of Business and Governance
- Bachelor of Business (BBus) in Marketing
Each course has a core set of units that must be completed for you to graduate. In addition to these core units you are free to choose other units, called general electives, to create your own course.
Entry requirements for
Fees & Scholarships for Domestic StudentsInternational Students
At Murdoch, you pay for the individual units you enrol in, not an overall course fee. The total cost of your course will therefore vary depending on what units you choose. Use our online Course Fee Calculator to estimate the amount you will need to pay.
We understand you may need help financially whilst studying for your qualification. We therefore offer eligible students a wide range of scholarships, prizes and awards across a variety of categories. Find out what scholarships Murdoch has on offer, and whether you’re eligible to apply.
How to apply as a Domestic StudentInternational Student
Apply now to be eligible for a place at Murdoch University. To start studying in Semester 1, you can apply directly to Murdoch using our easy-to-use online application system. Applications close at the start of semester on 27 February.
Apply now to be eligible for a place at Murdoch University. To start studying in Semester 2, you can apply directly to Murdoch using our easy-to-use online application system.Apply
Your Application Checklist
Your Document Checklist
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