Marketing

Bachelor of Business (BBus) in Marketing

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Learn to understand market trends and develop sustainable competitive strategies for products and services.

Key details for

  • ATAR

    • 70
  • Course Code

    • B1318
  • Study Mode

    • Part or full-time
      (Student visa holders must study full-time)
  • Course Duration

    • 3 years full-time or part-time equivalent
  • CRICOS Code

    • 079326C
  • Course Code

    • B1318
  • Study Mode

    • Part or full-time
      (Student visa holders must study full-time)
  • Course Duration

    • 3 years full-time or part-time equivalent

Course Description

A degree in marketing can lead to a career in any industry, from government agencies to global corporations and not-for-profit organisations. In this course, you’ll learn to understand market trends and develop sustainable competitive strategies for products and services.

You’ll explore consumer behaviour, marketing communications, international marketing, marketing research and analysis, and services marketing. You’ll see marketing theory brought to life through case studies, industry placements and by working with real clients to develop strategic marketing plans.

This course is recognised by the Australian Marketing Institute (AMI). When you graduate you could work in a range of roles including product and brand management, market research and analysis, advertising and promotion, online communications, consulting and business administration.

Expand your expertise and career prospects by specialising in two areas of study and complete a double major within the same amount of time as a single degree. For example, you could combine the Marketing major with a major in Management. Find out more about double majors

Complete a Graduate Certificate in Business Administration while you study your undergraduate degree and graduate with increased career prospects in a competitive market. See our MasterClass

For further admission information about this course, please download our Information Pack.

  • Location

    • Perth Campus or external
  • Mid-year Intake

    • Mid-year start available (Domestic students)
    • Mid-year start available (International students)
  • School

    • School of Business and Governance
  • Study Area(s)

Course Structure

Each course has a number of credit points that must be completed for you to graduate. Find out what’s required to meet the credit points for this course.

See Course Structure

Entry requirements for Domestic Students International Students

Entry requirements for

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Fees & Scholarships for Domestic StudentsInternational Students

Fees & Scholarships for

At Murdoch, you pay for the individual units you enrol in, not an overall course fee. The total cost of your course will therefore vary depending on what units you choose. Use our online Course Fee Calculator to estimate the amount you will need to pay.

Course fee calculator

We understand you may need help financially whilst studying for your qualification. We therefore offer eligible students a wide range of scholarships, prizes and awards across a variety of categories. Find out what scholarships Murdoch has on offer, and whether you’re eligible to apply.

Find a scholarship

 

At Murdoch, you pay for the individual units you enrol in, not an overall course fee. The total cost of your course will therefore vary depending on what units you choose. An indicative fee will be provided with your offer, however you can use our online Course Fee Calculator to estimate the amount you will need to pay.

Course fee calculator

We understand you may need help financially whilst studying for your qualification. Our International Welcome Scholarship therefore offers eligible students between $8,000 and $11,000, depending on the course you study. Find out what other scholarships Murdoch has on offer, and whether you’re eligible to apply.

The Australian Government also offers scholarships to students from developing countries through the Australia Awards Scholarship program.

Find a scholarship

 

How to apply as a Domestic StudentInternational Student

How to apply as a

for

Apply now to be eligible for a place at Murdoch University. To start studying in Semester 1, you can apply directly to Murdoch using our easy-to-use online application system.

Apply now to be eligible for a place at Murdoch University. To start studying in Semester 2, you can apply directly to Murdoch using our easy-to-use online application system.

Apply now to be eligible for a place at Murdoch University. To start studying in Semester 1, you can apply directly to Murdoch using our easy-to-use online application system. Applications close at the start of semester on 27 February.

Apply now to be eligible for a place at Murdoch University. To start studying in Semester 2, you can apply directly to Murdoch using our easy-to-use online application system.

 

Your Application Checklist

  • Check the course details
  • Check the entry requirements for the course to clarify your eligibility
  • Check your eligibility for a scholarship
  • Prepare your documentation (see the checklist below)
  • Ask us any questions you might have (we're here to help!)
  • Now you're ready to apply!

Your Document Checklist

Ready to apply? Before you start, make sure you have some or all of the following documentation ready for a quick application.

  • Completed official Academic Transcripts and Certificates of Completion
  • ATAR results
  • STAT Test results

Your Document Checklist

Ready to apply? Before you start, make sure you have some or all of the following documentation ready for a quick application.

  • Complete or incomplete official Academic Transcripts and Certificates of Completion – both original and English translated versions
  • English Language Proficiency Document (if available)