Learn how to develop effective marketing strategies based on market needs in a global competitive environment and how to achieve sustainable outcomes for all stakeholders.
(Not open to student visa holders)
- 6 months part-time
Success in a globalised business world depends largely on the ability of organisations to provide the most competitive products and services to satisfy international market needs and outperform competition. The overall goal is to teach students how to develop effective marketing strategies based on the market needs in a global competitive environment and to achieve sustainable outcomes for all stakeholders.
This course provides conceptual knowledge and practical skills for current and future international marketing managers.
There is a strong demand locally, nationally and internationally for well qualified people in international marketing. This course is relevant to current employees working in export-led organisations, as well as graduates of any other discipline with an interest in developing specialised skills in international marketing. It will also be relevant to people without formal qualifications but who have industry experiences, and therefore qualify for recognition of prior learning. The Graduate Certificate in International Marketing is also appropriate for people working in operational and technical jobs to upgrade their international marketing skills to gain promotion and job satisfaction.
- Perth Campus
- Mid-year start available (Domestic students)
- Mid-year start available (International students)
- School of Business and Governance
- Graduate Certificate in International Marketing (GradCertIM)
Each course has a core set of units that must be completed for you to graduate. In addition to these core units you are free to choose other units, called general electives, to create your own course.
Entry requirements for
Fees & Scholarships for Domestic StudentsInternational Students
At Murdoch, you pay for the individual units you enrol in, not an overall course fee. The total cost of your course will therefore vary depending on what units you choose. Use our online Course Fee Calculator to estimate the amount you will need to pay.
We understand you may need help financially whilst studying for your qualification. We therefore offer eligible students a wide range of scholarships, prizes and awards across a variety of categories. Find out what scholarships Murdoch has on offer, and whether you’re eligible to apply.
How to apply as a Domestic StudentInternational Student
Apply now to be eligible for a place at Murdoch University. To start studying in Semester 1, you can apply directly to Murdoch using our easy-to-use online application system. Applications close at the start of semester on 27 February.
Apply now to be eligible for a place at Murdoch University. To start studying in Semester 2, you can apply directly to Murdoch using our easy-to-use online application system.Apply
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