Handbook 2008

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Marketing and the Media (BMM)

Course Code: B1142

This major provides students with a unique combination of skills and knowledge from the related areas of marketing and communications, two areas of critical importance in a commercial environment.

Marketing examines the processes of exchange of services and goods between individuals and organisations. In particular, marketing examines the needs and wants of groups of consumers and how to provide for those needs and wants in the most effective and efficient manner.

Communication through the media, that is radio, television, film and print, is crucial to the marketing process. Students will gain a critical understanding of communication policies, of the historical, social, and textual aspects of popular culture and of media audiences.

Level:	Bachelor
Qualification:	Bachelor of Marketing and the Media (BMM)
Duration:	3 years full-time or part-time equivalent
Availability:	Murdoch campus (internal) Singapore Manufacturing Federation ['SMANUFED'] (internal) Some units may also be available in the following locations and attendance modes: Rockingham campus (internal)
Employment Prospects:	Graduates of this course will be well suited to careers in marketing, advertising, and publications for both private and public organisations in many branches of society.
Special Requirements:	Students undertaking this course will be subject to additional academic progress rules, as seen at the end of the course structure.

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Document creation: 2004-06-08
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