Handbook 2008

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Postgraduate Certificate in Public Relations

Course Code: C1067

The certificate provides students with a grounding in various aspects of public relations theory and practice. Students could focus on: ethics, issues management, crisis communication, media relations, strategy development and stakeholder engagement.

Level:	Certificate
Qualification:	Postgraduate Certificate in Public Relations (PgCertPR)
Duration:	1 semester full-time or part-time equivalent
Availability:	Murdoch campus (internal)
Employment Prospects:	While the Postgraduate Certificate will develop skills and understanding of the field, the Postgraduate Diploma in PR will be a professional qualification. The certificate will lead on to the diploma. Diploma graduates would be able to take up positions in public relations companies, government agencies and non-government organisations in Australia and the region. The types of jobs include media liaison, publicity officers, public affairs officers, campaign organisers, communication managers, sponsorship managers and event coordinators.

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Cancellation of Courses, Minors and Units
The University reserves the right to cancel, without notice, any course, major, minor or unit if the number of students enrolled falls below limits set by the University.

Document creation: 2004-06-08
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URL: http://www.murdoch.edu.au/handbook/courses/77546