Handbook 2008

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Postgraduate Diploma in Public Relations

Course Code: P1052

The diploma prepares students for work in the public relations profession by providing them with an understanding of public relations theory and practice, including ethics, issues management, crisis communication, media relations, strategy development and stakeholder engagement. Students will learn about the planning, management and evaluation of public relations campaigns. In addition, they may have the opportunity to undertake industry internships in Australia or abroad.

Level:	Diploma
Qualification:	Postgraduate Diploma in Public Relations (PgDipPR)
Duration:	1 year full-time or part-time equivalent
Availability:	Murdoch campus (internal)
Employment Prospects:	Diploma graduates would be able to take up positions in public relations companies, government agencies and non-government organisations in Australia and the region. The types of jobs include media liaison, publicity officers, public affairs officers, campaign organisers, communication managers, sponsorship managers and event coordinators.

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Cancellation of Courses, Minors and Units
The University reserves the right to cancel, without notice, any course, major, minor or unit if the number of students enrolled falls below limits set by the University.

Document creation: 2004-06-08
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URL: http://www.murdoch.edu.au/handbook/courses/42016