Section 5.4.6 Sponsorship & Advertising Convention
The Murdoch Sponsorship & Advertising Convention to be
practiced in the preparation of Content includes:
- display
of appropriate acknowledgement
- display
of authorisation statements.
This convention shall apply where University Content or
Associated Content has included Foreign Content such as sponsorship or
advertising material (ie.
Content Category T & U), eg. logos.
Acknowledgement & Authorisation Statements
The metadata that accompanies Content shall include
acknowledgement and authorisation statements. The metadata shall be displayed
in a manner that enables an end-user to confirm that included sponsorship or
advertising material has been authorised by the Director, Office of Corporate
and Public Relations (or their official nominee).
META Tags Used to Identify Content that Includes Sponsorship or Advertising
The metadata that accompanies Content shall include:
- The
META tags ‘MU.Sponsor’ ‘MU.Sponsor.OrgName’, ‘MU.Sponsor.Authorised’ to
identify Content that includes sponsorship material.
- The
META tag ‘MU.Advert’, ‘MU.Advert.Authorised’ to identify Content that
includes advertising material.
Document Information Footers
The metadata that accompanies Content that is subject to the
requirement to display acknowledgement and authorisation of sponsorship or
advertising material, shall include the use of document information footers or
metadata popups accessed by a link on a page titled Page Information. The
footer or popup display shall include acknowledgement and authorisation
statements.
- Section 5.4.6.1: Sponsorship Material
-
- Section 5.4.6.2: Advertising Material
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