Meet Christine Daymon   Associate Professor and Academic Chair for Communication and Media Management

Associate Professor Christine Daymon (PhD, Kent) is Academic Chair for Communication and Media Management. Her research and publications focus on questions of culture and identity in media and creative organisations; gendered issues in public relations; and cross-cultural learning. She is the co-author with Immy Holloway of the popular text Qualitative Research Methods in Public Relations and Marketing Communications (2nd edition 2011: Routledge). She is currently working on a new book to be published by Routledge in 2013 on Gender and Public Relations: Critical Perspectives on Voice, Image and Identity which she is co-editing with Kristin Demetrious.

Previously based in the UK, she led collaborative academic and industry initiatives related to creativity and interactive media; future scenarios for the British communications sector; and professional collaborations in internal communications. She has worked in public relations, journalism and advertising in Australia, New Zealand, Germany, Hong Kong and the UK, and was an independent assessor for public appointments for the British government Department for Culture Media and Sport.

Christine is on the editorial boards of Corporate Communications: An International Journal, International Journal of Strategic Communication, Journal of Communication Management, and Public Relations Inquiry.

An experienced supervisor of doctoral and MPhil students (PhD and DBA), she has supervised to successful completion theses on:

• a history of BBC management
• reputation management in Chinese publishing companies
• occupational practices and identities of public relations practitioners
• the introduction of videojournalism into British newsrooms
• intercultural learning and higher education
• cross-cultural learning and teamworking
• a history of current affairs radio
• strategic public relations
• public relations organisations and identities

Her current doctoral students are conducting research into activism and the nuclear debate; risk communication in the health sector; cross-cultural promotions and postgraduate student learning; and new media communications. She is interested in hearing from potential doctoral candidates who wish to examine issues related to women working in public relations, public relations and social change, and educational issues related to international student learning.

In the School of Media Communication and Culture, Christine teaches a masters level unit in Strategic Communication as well as Public Relations at undergraduate level. She believes that students, especially those with work experience, learn best by critically reflecting on their current and past experiences. Therefore, her teaching combines experiential-based activities with case study method, theory, and research to ensure rigor, relevance, and practicality.