International Marketing
Graduate Certificate (GradCertIM)

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Postgraduate courses

Graduate Certificate in International Marketing (GradCertIM)

Success in a globalised business world depends on the ability of organisations to provide the most competitive products and services to satisfy international market needs and outperform competition.

The Graduate Certificate in International Marketing teaches students how to develop effective marketing strategies based on the resources available and the market needs in a globally competitive environment, to achieve sustainable outcomes for all stakeholders.


The Graduate Certificate in International Marketing uses an assignment-based approach which includes case studies and group projects where students can learn from each other’s experience in a powerful learning environment. There are no final exams in this course. Students will network with other professionals, while improving their conceptual knowledge and practical skills for current and future international marketing managerial roles.

Students who successfully complete the Graduate Certificate in International Marketing will receive credit when progressing to our Master of Business Administration (MBA).

Employment prospects
This course is essential for small to medium enterprises that need qualified people to run their international exporting and importing operations. It is also useful for people working in operational and technical roles who want to upgrade their international marketing skills to gain promotion and job satisfaction. This qualification may be the cornerstone for a marketing role in a global corporation or a government department that fosters international trade.

Innovative learning
Here at Murdoch, we understand that many of our students are busy professionals who have to juggle a career and personal life. Therefore, we have designed the Graduate Certificate in International Marketing to better suit our students by offering intensive delivery within a six month duration. Students will study on campus in two intensive blocks of seven weeks, completing two units in each block. Each block comprises of twelve evening classes and four Saturday sessions.

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