Career options
As a Murdoch Entrepreneurship and Innovation graduate, your employment outlook is bright, especially if you combine it with other disciplines. Depending on which skill combinations or specialisations you have, your Murdoch degree may lead you towards work and study opportunities in a number of areas. The following are some professions to consider, including extra majors and minors that will improve your prospects of achieving them.
| Advertising Manager | Advertising Managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, Advertising Managers oversee in-house account, creative, and media services departments. |
| Marketing Manager / Product Development Manager / Market Research Manager |
Marketing Managers develop the firms marketing strategy in detail. With the help of subordinates, including Product Development Managers and Market Research Managers, they estimate the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets-for example, business firms, wholesalers, retailers, government, or the general public. Marketing Managers develop pricing strategy to help firms maximise profits and market share while ensuring that the firms customers are satisfied. In collaboration with sales, product development, and other managers, they monitor trends that indicate the need for new products and services, and they oversee product development. Marketing Managers work with advertising and promotion managers to promote the firms products and services and to attract potential users. |
| Entrepreneur | Entrepreneurs are enterprising individuals who are passionate about starting up and developing businesses. They are often dynamic risk-takers who have shrewd business acumen and are extremely dedicated to making their business or project succeed. |
