Influence in the Workplace

Workshop outcomes

• Understanding of why principles of social influence are effective in changing the behaviour of others;
• Developed skills in applying social influence techniques, particularly in selling and marketing;
• Understanding and recognising managerial influencing strategies;
• Understanding the sources and appropriate uses of power in an organisational setting;
• Develop skills in applying effective organisational influencing strategies.

Workshop content

• Self-assessment of your current knowledge of influence
• Changing behaviour through social influence
• Using and recognising social influence in selling and marketing
• Organisational influencing strategies and power
• Applying effective organisational influencing strategies.